Winston-Salem, a city known for its rich history, deep-rooted arts scene, and Southern hospitality, is an exceptional destination for travelers seeking a blend of tradition and modernity. From its charming historic district to the vibrant downtown, this city offers a wide array of boutique hotels, each with its own unique character and charm. If you’re looking to immerse yourself in the essence of Winston-Salem, staying in one of its boutique hotels will elevate your experience.

In this article, I’ll walk you through five distinctive boutique hotels that offer more than just a place to sleep—they offer an experience. These are hotels that reflect the personality of the city and promise a stay that’s as memorable as the city itself. Whether you’re a history buff, a foodie, or someone who appreciates art and design, Winston-Salem has something for you. Let me share my personal experiences and recommendations for these hidden gems.

1. The Historic Brookstown Inn

Location: 200 Brookstown Ave, Winston-Salem, NC 27101

One of the first boutique hotels I stayed in when I visited Winston-Salem was the Historic Brookstown Inn, and it quickly became one of my favorites. Located in the heart of the city, this charming hotel occupies a beautifully restored 19th-century textile mill, blending modern comforts with a touch of history.

Hotel Overview

As you walk into the Brookstown Inn, you’re greeted with exposed brick walls, wooden beams, and the warmth of the building’s original architecture. It’s a perfect fusion of the past and present. The rooms here are spacious, cozy, and thoughtfully decorated with a nod to the building’s industrial roots. The inviting atmosphere makes it an ideal place for couples, history enthusiasts, and anyone who appreciates the allure of historic buildings.

The hotel offers a complimentary continental breakfast, a lovely courtyard for relaxation, and free Wi-Fi. For those who enjoy walking, the hotel is conveniently located near the downtown area, so you can easily explore local restaurants, shops, and attractions like the Old Salem Museums & Gardens.

Guest Reviews

Visitors rave about the hotel’s cozy ambiance and prime location. Many have mentioned that the staff is incredibly welcoming and knowledgeable about the local area. Guests have praised the unique mix of historic charm with modern amenities, which makes the Brookstown Inn a perfect home base for exploring Winston-Salem.

Booking Platforms

For the best prices, I recommend booking directly through the hotel’s website. Alternatively, platforms like Booking.com and Expedia often offer great deals, especially if you book in advance. Keep an eye out for special promotions, as they sometimes offer packages that include breakfast or discounted rates for extended stays.

Cost & Tips

A night at the Historic Brookstown Inn typically ranges from $120 to $180, depending on the season and room choice. Booking during off-peak seasons, such as late winter or early spring, can often result in lower rates. A tip: sign up for the hotel’s loyalty program or newsletter for exclusive offers and discounts.

2. The Kimpton Cardinal Hotel

Location: 51 East 4th Street, Winston-Salem, NC 27101

The Kimpton Cardinal Hotel stands as a beacon of modern luxury in Winston-Salem’s downtown. This 1929 art-deco building, once the Reynolds Building, has been transformed into one of the most stylish boutique hotels in the city.

Hotel Overview

Walking into the Kimpton Cardinal is like stepping into a luxurious and contemporary art gallery. The design is sleek and sophisticated, with an emphasis on local art and culture. From the stylish lobby to the art-filled rooms, the hotel exudes modern elegance. I was particularly impressed by the rooftop bar, The Rooftop Lounge, which offers breathtaking views of the skyline.

Each room is spacious, with comfortable furnishings, large windows, and a modern aesthetic. The hotel offers a full-service restaurant, The Katharine Brasserie & Bar, which serves French-inspired cuisine—perfect for a romantic dinner or casual drinks.

Guest Reviews

Guests rave about the chic interior, exceptional customer service, and the overall vibe of the hotel. Many mention how the location is perfect for exploring downtown Winston-Salem, with its proximity to arts and entertainment venues like the Reynolda House Museum of American Art. The Kimpton Cardinal also receives high marks for its pet-friendly policy and for offering a wine hour each evening—ideal for travelers looking to unwind after a day of sightseeing.

Booking Platforms

Booking directly through Kimpton’s website often comes with perks such as early check-in and late check-out, in addition to the best available rates. However, Hotels.com and Tripadvisor also provide competitive prices, and sometimes offer package deals that include dining credits or special discounts.

Cost & Tips

Room rates at the Kimpton Cardinal typically range from $190 to $300 per night, depending on the room type and season. For the best deals, try booking during weekdays or off-season months. Signing up for Kimpton’s IKP rewards program can earn you free nights and access to exclusive member discounts.

3. The Winston-Salem Marriott Downtown

Location: 425 North Cherry Street, Winston-Salem, NC 27101

Although not as boutique as the others, the Winston-Salem Marriott Downtown deserves a mention for its blend of modern luxury and central location. It’s perfect for those who want a combination of boutique charm with the reliability and quality of a major hotel chain.

Hotel Overview

This Marriott offers guests stylish, comfortable rooms with all the amenities you expect from a top-tier hotel. The hotel features an on-site restaurant, a fitness center, and an indoor pool. The highlight is definitely the hotel’s proximity to local attractions—just a short walk from Reynolda Gardens and the Old Salem Historic District.

The property also offers a full-service business center and meeting rooms, making it an ideal choice for business travelers.

Guest Reviews

The hotel consistently receives positive reviews for its cleanliness, comfortable rooms, and excellent customer service. Guests enjoy the convenience of its location, as it’s near many local attractions and downtown Winston-Salem’s vibrant nightlife.

Booking Platforms

For the best rates, I recommend using Marriott’s official website or platforms like Expedia and Priceline, where you can find discounted rates for last-minute bookings.

Cost & Tips

Rooms typically range from $130 to $200 per night. If you’re traveling during a busy period like a festival or convention, try booking at least a month in advance to secure a better price. Also, Marriott’s rewards program often offers members free upgrades and discounts.

4. The Graylyn Estate

Location: 1900 West Cornwallis Drive, Winston-Salem, NC 27106

If you’re looking for an utterly unique experience, The Graylyn Estate is one of the most fascinating boutique hotels in the area. A former private estate, this stunning property is now a luxury hotel that offers an experience like no other.

Hotel Overview

Nestled on 55 acres of beautifully landscaped gardens, the Graylyn Estate feels like a step back in time, offering visitors a chance to experience the elegance and opulence of the early 20th century. The mansion itself is a piece of architectural beauty, with Tudor-style stonework, sprawling lawns, and even an on-site pond.

Each room is uniquely designed, reflecting the grandeur of the estate’s history. Guests can enjoy fine dining in the Graylyn Dining Room, where seasonal menus feature locally sourced ingredients. The hotel also offers a variety of recreational activities, including croquet and tennis.

Guest Reviews

Guests often mention the estate’s stunning grounds, impeccable service, and the sense of history that pervades the property. Many also appreciate the quiet and peaceful environment, which provides a perfect escape from the hustle and bustle of the city.

Booking Platforms

For the best deals, book directly through the Graylyn Estate website, or look for packages on Travelocity or Booking.com.

Cost & Tips

Prices typically range from $200 to $350 per night, depending on the room and time of year. If you’re planning a longer stay, inquire about discounted rates for multiple-night bookings. The estate often offers exclusive packages for weddings and events, which can provide a unique opportunity to stay in a historic setting.

5. The Inn at Salem Glen

Location: 1000 Salem Glen, Winston-Salem, NC 27101

The Inn at Salem Glen is a tranquil boutique retreat located just outside the main city. This peaceful haven combines the charm of a boutique hotel with the luxury of a country club setting.

Hotel Overview

The Inn is set within the Salem Glen Golf Club, making it a great option for golf lovers. The rooms are elegantly decorated with modern touches and offer views of the surrounding lush green landscapes. The property features an on-site restaurant, outdoor pool, and plenty of space for outdoor activities. It’s perfect for those looking for a quiet escape while still being close to the city.

Guest Reviews

Guests praise the Inn’s peaceful atmosphere, the quality of the golf course, and the excellent service. It’s a great choice for those who want to experience the calm beauty of North Carolina’s countryside, with easy access to the city’s cultural attractions.

Booking Platforms

For the best rates, check out Booking.com or Expedia, but you might also find exclusive offers on the Inn’s official website.

Cost & Tips

Rooms typically range from $130 to $210 per night. If you’re booking for a golf weekend, consider booking the golf package, which might include green fees and meals.

A Boutique Stay That Captures Winston-Salem’s Charm

Winston-Salem is filled with hidden gems when it comes to boutique hotels. Whether you prefer a historic setting, modern elegance, or a peaceful country retreat, the city offers diverse options to suit your taste. From the chic Kimpton Cardinal to the tranquil Graylyn Estate, there’s no shortage of unique and unforgettable stays.

For booking your next boutique hotel stay, websites like Expedia, Booking.com, and Hotels.com often offer great deals and last-minute discounts. Don’t forget to explore loyalty programs, as they can provide extra perks like free breakfast, room upgrades, and late check-out options.

In Winston-Salem, you’re not just booking a room—you’re booking an experience. Enjoy your stay in this beautiful city!

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